Louis Vuitton are notorious when it comes to choosing who’s going to represent their new line of Louis Vuitton Handbags. Some designers depend solely on the potential ambassador’s integrity, which is essential when becoming the face of the brand. Some hire famous actresses who have enough talent, followers and command to be able to front a campaign that will mirror the brand’s attributes.
At the moment, fashion houses choose to count on the A-list powers of young starlets to represent their brands credibly. Some of the most sought-after brands such as Chanel, Dior, and Louis Vuitton all choose younger ambassadors to become the face of their products. This could also be a way for these renowned fashion houses to attract a younger market and make their brands appeal to a fresh demographic.
Michelle Williams for Louis Vuitton Handbags
Michelle Williams is currently the face of Louis Vuitton, the first of which was unveiled in 2013. The brand chose Williams to be the face of the brand’s handbag line because of her independent spirit and ability to take challenging and daring roles. Williams also wore a Louis Vuitton dress at the 2012 Academy Awards where she was nominated for her staggering performance as Marilyn Monroe in My Week with Marilyn.
Williams’ second campaign for Louis Vuitton handbags was released October last year. The ads were photographed by Peter Lindbergh and styled by CR Fashion Book editor-in-chief Carine Roitfeld.
Jennifer Lawrence for Christian Dior Handbags
Fresh off her Oscar nomination in 2011 for the movie Winter’s Bone, Jennifer Lawrence was chosen by Dior creative director Raf Simmons to front the label’s Miss Dior handbags. Raf Simmons confessed that he was charmed by Jennifer Lawrence’s youth, screen presence, and ability to perform well-rounded characters easily. Lawrence was hired by the brand after actress Mila Kunis fronted the Miss Dior line for two consecutive campaigns.
Lawrence’s 5th Dior handbag campaign called “Be Dior” was released recently. Just like with her previous campaigns, the ads featured a minimalistic and natural-looking Lawrence while clutching the handbags. The campaign, which was photographed by Paolo Roversi, will be launched in several UK magazines soon.
Kristen Stewart for Chanel Handbags
Twilight megastar and indie film sensation Kristen Stewart earned herself another Chanel campaign after fronting the French fashion house’s Metier d’art Paris Dallas collection last year.
Stewart met Chanel creative director Karl Lagarfeld in a photo shoot for a magazine in 2012 and soon after, Lagarfeld invited Stewart to attend his show in Paris. A few more fashion shows after that and the brand hired Stewart to front their Paris Dallas campaign. Stewart was announced as the face of Chanel handbags at their last couture collection, succeeding the likes of Blake Lively and Vanessa Paradis.
Stewart will front the brand’s emblematic 11.12 handbag by Karl Lagarfeld together with two other Chanel muses Alice Dellal (for Boy Chanel) and Vanessa Paradis (for the launch of the new Girl Chanel bag). The campaign will be photographed by Lagarfeld himself and will be released this spring.